A letter on business strategy in luxury industries.

Hey, I’m Friedemann.

Welcome to my newsletter, where I explore the intersection of luxury and technology from a unique perspective. I bring fresh air with my background in tech startups, my own D2C brand, and my passion for luxury.

My approach is to explore the latest emerging technologies such as AI and blockchain, and also new business models and examine how they will impact the luxury industry. I break down complex concepts into easily digestible insights and share my thoughts on how these technologies will shape the future of luxury.

If you’re interested in staying ahead of the curve and exploring the intersection of tech and luxury in a new way, subscribe to my newsletter below.


    Curated by

    Friedemann Seith

    Friedemann Seith is a Principal at hy and supports clients in issues around growth areas, strategy development and implementation. Friedemann gained experience in Berlin and San Francisco at a startup incubator and subsequently spent three years building his own D2C startup in the beauty sector.

    He brings a passion for luxury goods and regularly publishes the newsletter “Moves” with his view on the latest developments in the markets of beautiful things to describe.