MOVES is a letter on business strategy in luxury industries. It is about what I, Friedemann, have seen, read, and heard. A commentary on why I think it’s relevant.
read the past episodes
edition 7: Reselling Balenciaga is more complex than BMW
edition 6: A look at the trend of restomods and the reason for their appeal.
edition 5: What will a luxury world without Russia look like?
edition 4: War leaves no space to beauty.
edition 3: Watchtradamus says: 2022 will be the year of the super watch industry.
edition 2: Hyperinflation for the super-rich?
edition 1: „Insert Title“
edition 0: CHF806k for a melted watch