Cristina is an innovation consultant and helps B2B clients in exploring, conceptualizing, validating, and commercializing new business models. Her core competencies lie in the sectors of automotive, mobility services, and hospitality management. Prior to hy, she worked at Share Now where she developed, evaluated, and implemented new digital business models. Before that, Cristina assisted the Top-Management of the Global Business Innovation Department at Mercedes-Benz in strategic topics and validated/implemented new digital business models – part of that being the setup of a new business innovation unit in Atlanta. In addition, her background in hospitality management provides Cristina with a strong asset in Customer Service Excellence. Cristina holds a double MSc in International Management and CEMS from Nova School of Business and Economics in Lisbon and FGV EAESP in São Paulo.