Friedemann Seith is Engagement Manager at hy. Friedemann received his Bachelor’s degree from the Technical University of Munich and his Master’s degree in Management from the HHL Leipzig Graduate School of Management. At the same time, he gained experience in top management consulting, start-ups and corporates. After graduating in 2014, he worked for HitFox in Berlin and San Francisco. He then spent three years building his own D2C start-up in the beauty sector before joining hy in 2020.