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Friedemann Seith
Principal
Friedemann Seith is a Principal at hy and supports clients in issues around growth areas, strategy development and implementation. Friedemann gained experience in Berlin and San Francisco at a startup incubator and subsequently spent three years building his own D2C startup in the beauty sector. He brings a passion for luxury goods and regularly publishes the newsletter "Moves" with his view on the latest developments in the markets of beautiful things to describe.

Doctors say he’s got a 50-50 chance of living, though there’s only a 10% chance of that.