Johanna Koenen

Engagement Manager

As Engagement Manager at hy, Johanna advises clients on developing and scaling digital products and business models. Prior to hy, she worked at Deloitte Digital in strategy and venture building. There, Johanna validated business ideas in various industries, accompanied the go-to-market of digital health applications in the US, China and Germany, and developed a banking and trading platform from scratch, among others. She also previously led a Scrum team as a product manager in a fintech startup and is a certified product owner (CSPO). Johanna studied Corporate Management & Economics at Zeppelin University and holds a Master's degree in Entrepreneurship from the Universiteit van Amsterdam.