For C-level and commercial leaders rebuilding their pricing playbook

What is changing in classifieds platforms and marketplace monetization today

Unique analysis and insights based on interviews with executives running leading classifieds platforms and marketplaces in Europe.

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Classifieds and marketplaces face two threats at once: macroeconomic pressure and generative AI disruption. If you’re running a classified or marketplace in Europe, you’re navigating both at once — without a clear playbook. We interviewed 16 executives to find out what the leading classifieds platforms and marketplaces are actually doing.

At the core of the study: a rigorous methodology, five key learnings, and five hypotheses for the future — plus Anne’s perspective on what this means for your monetization model.

Here is what the study will show

Customers prioritize predictability and simplicity over complex performance metrics.
Solving seeker pain unlocks new, adjacent B2C revenue streams.

Value-based pricing and segmentation drive share of wallet and inventory.
AI is an efficiency tool today, a search and visibility threat tomorrow.
Proprietary data, customer relationships, and conversion ownership are the moat against AI disintermediation.

About the author

Anne Ringbeck

Anne Ringbeck is Senior Vice President in the Pricing & Sales Business Unit at hy. She has more than 10 years of experience in pricing, revenue strategy and commercial excellence with a focus on digital business models and online platforms. Anne started her career at Simon-Kucher & Partners and later led the Pricing & Monetization team at Axel Springer and Aviv Group. Most recently, Anne built up the Revenue Strategy and Revenue Excellence departments at HeyJobs, where she was also responsible for pricing. She has a track record of developing and implementing pricing and business strategies, launching new products and optimizing sales efficiency. Anne holds a Bachelor's and Master's degree from WHU - Otto Beisheim School of Management and has spent several months in various countries including France, Canada and New Zealand during her studies and professional career.