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That is what makes us special.

  • Axel Springer inspired us.

    We are part of Axel Springer. Europe’s leading media group, Axel Springer SE, is our main investor and role model for digital business model transformation.

  • Corporate taught us.

    We know your side of the table. Our team has worked in corporations (at Zeiss, Lufthansa, ProSieben, Audi, Vodafone, …) and knows innovation pitfalls and success factors.

  • Startups shaped us

    We are entrepreneurs like you. Most of us have founded their own companies or contributed to early-stage startups, taking this entrepreneurial spirit to our clients.

  • Consultancies trained us.

    We are out-of-the-box thinkers. Many of us have worked at consultancies like Kearney, BCG and Simon-Kucher, but wanted to do things differently.