Dr. Amadeus Petzke

Partner

Dr. Amadeus Petzke is a Partner at hy and leads the Pricing & Sales practice for industrial companies. Prior to joining hy, he was a Partner at Monitor Deloitte as Market Offering Lead for Product & Pricing, with a focus on digital topics and implementation, and spent nearly twenty years at Boston Consulting Group, where he most recently led the Pricing Enablement Center Europe for close to a decade. Over his now almost 25-year career, Amadeus has led more than 100 pricing and revenue management projects for industrial and B2B companies, including in chemicals, building materials, medical technology, and mechanical engineering. His focus areas are value-based pricing, dynamic pricing, and pricing enablement, as well as sustainability pricing and pricing-driven transformation. Amadeus studied at HHL Leipzig Graduate School of Management and earned his PhD in economics from the Karlsruhe Institute of Technology (KIT).