As VP of Marketing at hy, Amon Menzel leads all strategic and operational marketing and communications initiatives together with his team. His focus lies in building a sustainable demand engine, positioning partners and consultants as trusted thought leaders, and increasing visibility among decision-makers focused on growth and transformation. Amon has held various senior roles in marketing and growth within the B2B software sector – from early-stage startups to scaling companies. At TravelPerk, he led the growth team during a phase of 900% revenue increase within just two years. Today, at hy, he is particularly driving the targeted use of AI to scale marketing processes and the strategic development of personal brands – both key levers for building trust, reach, and lead generation.