Carla Nieswandt is a Consultant in the "Pricing and Sales" business unit, where she advises clients on the data-driven development and implementation of new pricing models and their monetization potential. She holds a Master’s degree in Business Informatics from the Technical University of Munich. During her studies, she spent semesters abroad at UC San Diego and the Universitat Autònoma de Barcelona, focusing on Economics and Econometrics. After gaining initial experience in startups and digital agencies, she worked in Business Development at mybacs. She then supported the Digital Finance Transformation division at KPMG, where she advised DAX-listed companies on digitalization initiatives. With a few study-related breaks, Carla has been part of hy for over three years and has supported numerous projects in the areas of Modern Finance, Innovation, Web3, and Pricing.