Christoph Röttgen, Senior Vice President in the Pricing & Sales Business Unit at hy, is an experienced expert on the subject of pricing. His passion for this topic began during his master's thesis on the importance of pricing models in the introduction of innovative services. With over ten years of strategic and operational experience in Pricing & Sales, he offers our clients valuable support in monetizing digital business models. Christoph started his career at Simon-Kucher & Partners, led the Pricing & Monetization consulting team at Axel Springer and was most recently responsible for building the international Pricing & Discount Strategy team at HelloFresh. Christoph holds a Master's degree in Management with a focus on Marketing from the University of Mannheim. During his studies and professional career, he spent several months in various countries, including Spain, the USA, Argentina, India and Singapore.