As a Senior Consultant in the Pricing & Sales Business Unit, Jaron supports our clients in the development and optimization of monetization strategies, price models and product offerings. During his time at hy, Jaron has successfully completed a number of projects with an industry focus on digital business models, systematically unlocking revenue potential and developing long-term competitive strategies. Before joining hy, Jaron worked as a Teamlead Sales in a HR consultancy and in business development for a tech startup, where he was a driving force behind the sales strategy for an innovative V2G energy management system. His academic background includes a Bachelor in Business Psychology, a Master in Business Administration with a focus on innovation management and a MBA at the SolBridge International School of Business in South Korea, with a focus on strategy development for tech companies and entrepreneurial finance.