Linus is a Senior Consultant in hy's Pricing & Sales team, where he helps clients build pricing and go-to-market strategies. He spent more than four years in transaction advisory and brings an investor's eye to monetization, business planning, and the drivers behind growth. At Alvarez & Marsal and KPMG, he advised on both sell-side and buy-side deals across industrials, business services, technology and software, working with clients that ranged from listed corporates to fast-growing startups. Earlier in his career, Linus worked in venture capital and startups, covering growth investments at HV Capital and business development at a Berlin B2B startup. He holds a Bachelor's in International Business Administration from WHU – Otto Beisheim School of Management and master's degrees from IE Business School and Yale University.