Lukas is a Consultant in the Pricing & Sales team, where he supports companies in developing new business models and implementing go-to-market strategies. Before joining hy, he worked in Brand Consulting at SPORTFIVE, where he created innovative commercialization concepts, designed data-driven strategies for sponsorship packages, and identified new growth opportunities for clients. He also gained experience at a market research firm, where he was involved in the design, execution, and analysis of market and customer studies. Lukas holds a Master of Science in Management from the Nova School of Business and Economics in Portugal.