Marc Glawogger is an Engagement Manager at hy, supporting clients in the field of Commercial Excellence. He advises companies on their digital transformation, focusing on the development and implementation of pricing, sales, and go-to-market strategies. Before joining hy, Marc spent several years as a Project Leader at the digital consultancy Etribes, where he designed and implemented digitalization strategies, e-commerce solutions, and new digital business models – primarily across the retail, manufacturing, and healthcare industries. With more than ten years of experience in the B2B and mid-market sectors, Marc brings a deep understanding of client challenges as well as a valuable network and ecosystem knowledge. His practical experience in strategy and commercial topics spans companies of all sizes – from startups (Contorion) and mid-sized businesses (Carl Zeiss AG) to international corporations (General Electric, Lufthansa AG). Project experience in private equity and AI complements his profile. Marc holds an MSc in Strategic Marketing from Imperial College London and a BSc in International Business Administration from the Rotterdam School of Management, Erasmus University. He is currently deepening his leadership expertise through the LEAD Executive Leadership Program at the Stanford Graduate School of Business.