PPS and Pricing with Kevin Mitchell (#078)

What makes a strong pricing leader today?

This episode marks a first – it’s the Pricing Friends debut in English. Dr. Sebastian Voigt speaks with Kevin Mitchell, President of the Professional Pricing Society (PPS), about global pricing trends, the evolution of the profession, and what defines effective leadership in a rapidly changing environment.

Kevin shares insights from his decades of experience in building a worldwide pricing community. How do different regions approach monetization? What role do education and certification play? And how can pricing experts stay ahead when AI and data are transforming their tools and expectations?
“The pricing profession has grown tremendously – and with that growth come new responsibilities. Communication, collaboration, and curiosity matter more than ever,” says Kevin.

The conversation explores international developments, practical lessons from the PPS network, and the qualities that make today’s pricing leaders stand out – from strategic thinking to empathy and the ability to translate value into action.

About the guest:

Kevin Mitchell is President of the Professional Pricing Society (PPS), the world’s leading organization for pricing professionals. Based in Atlanta, PPS has thousands of members around the globe and has certified over 10,000 individuals through its Certified Pricing Professional (CPP) program. Kevin has led the society since 2007 and regularly speaks at conferences across North America, Europe, and Asia. Under his leadership, PPS has become a global hub for education, networking, and the professionalization of pricing.