Travel Restart – Is the travel industry fit for the future?
The hotel and travel industry was hit hard by the Corona pandemic. While the industry is slowly recovering from the losses of recent years – amplified by Revenge Travel – there are nonetheless lasting changes in consumer behavior that have been accelerated by the pandemic. Presumably, hotels and travel companies will need to take action to adjust their current service offerings and return to pre-Corona revenue and booking levels. This is an important step, as the pandemic and new technical capabilities caused fundamental changes in consumer behavior expectations.