Pricing and Sales

The experts for monetization and value creation of digital business models.

As the leading experts for monetization and value creation of digital business models, we deliver implementation-oriented, scalable and highly profitable results. Our claim is a 10x ROI for our clients – on every project!

Monetizing new business models

Whether software, data, platforms or digital business models in B2B and B2C: we specialize in disruptive business models and find the best monetization for a new business.
Price Improvement Plan (PIP)

We develop structured price increase programs in which we determine the right sales approach and price level for each client. In this way, our clients monetize each of their customers optimally.
Pricing Opportunity Check

Occasionally, it is not clear exactly what it is, but you sense that there is something to be taken in pricing. We take a closer look at the relevant pricing areas, define important potentials and initiate the implementation.

Value Creation Planning

We develop ambitious growth plans for private equity-led companies. The further development of pricing, sales and business model increases profit, multiple and equity value.
Digital Sales

With the right digital sales approach, new target groups can be reached and long-term customer relationships created. We support the design and implementation of digital end-to-end sales solutions along the entire customer journey.
E-Commerce & Online Pricing

E-commerce is characterized by increasing price transparency and great price dynamics. New pricing approaches are necessary. We use the latest technologies and know which factors should be considered to increase conversion.

What Private Equity is saying about us:

The experts at hy have helped us successfully migrate our license models to subscriptions several times.

Patrick Katenkamp Operating Partner Elvaston Capital Management

The hy team can be measured by results. Their fee is linked to the upside of the project. No consultants go that far, only entrepreneurs.

Dr. Andreas Spiegel Founder DRS Investment

With hy's "Pricing Friends", I have the ideal sparring partners for pricing and sales issues.

Joanna Albrecht Vice President Deutsche Private Equity

hy adapts their solutions strongly to the customer and their needs, instead of working with ready-made solutions.

Boris Klenk Investor GENUI

hy's analysis was pragmatic, concrete, and to the point: a clean inventory.

Dr. Joachim Dettmar Operating Partner IK Partners

hy’s team members are leading pricing experts for digital business models.

Dr. Alexander Jonas Director AURELIUS

Private equity firms of all sizes work with us on value creation and pricing programs for their investments.

10 minutes of pricing knowledge

In our ten-minute Pricing Learning Videos, you will receive compact, practical insights into current pricing topics: from pricing due diligences to migration of software licenses to dynamic pricing of subscription models – perfect for sharpening your pricing strategy and getting to know practicable methods.

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