What was the client’s challenge?
Following the client’s acquisition, Docufy’s pricing needs to be examined for potential opportunities. Their pricing model has not changed over the past few years and the management believes that there are unrealized opportunities (e.g., the loyal customer segment).
Our approach and solution
- Identification and detailed description of monetization opportunities (e.g., via market, company and competitive analyses, expert, and customer interviews, etc.)
- Prioritization of quick wins across all products and services
- Design of an implementation roadmap, definition of responsibilities and further ToDos
Our impact
- Up to +8% yearly revenue increase
- Recommendation of immediate price increase between 5% to 10% in Service and Maintenance segments
- Further revenue increase through pricing for mini projects
- Suggested migration from license to SaaS subscription after identified potential