Julia Petersen is Vice President in the Pricing & Sales Business Unit at hy. She has over 10 years of consulting experience in pricing and focuses on advising media and software companies as well as marketplaces and other digital companies. As a director at Simon-Kucher and subsequently as an independent consultant, she was responsible for managing national and international consulting projects for start-ups and DAX companies. Thanks to her own start-up experience, Julia knows entrepreneurial challenges from all sides and finds creative solutions for all challenges related to pricing & sales, business model development and top line growth. Julia has a master's degree in psychology, has worked for several years in the USA, Switzerland and Singapore, among others, and is a trained systemic coach (DGST).