Maren Lüddemann is a senior consultant at hy and advises our clients on the development and implementation of new business opportunities. Before joining hy, Maren gained hands-on startup experience. She worked as a Marketing-, PR- and CRM-Manager for a young fashion company, and during this time she built a second brand in close collaboration with the founding team. During her studies, she worked at Universal Music Group in the Consumer Insights & Strategic Planning Team. Maren studied at the Católica in Lisbon, at the Free University in Berlin, and completed her Master in Management & Economics at the Università Bocconi in Milan. She also gained experience abroad in New Zealand and the USA.