Sebastian Herzog is Partner at hy and helps medium-sized companies and large corporations with their successful transformation and the development of their own digital units and innovation hubs. Previously, he initiated the establishment of the Lufthansa Innovation Hub as an independent limited liability company in Berlin, named Germany’s best lab by the magazine Capital. Previously, as Assistant to the CEO in Lufthansa’s Strategy unit, Sebastian drove numerous internal innovation initiatives. In addition, he founded the e-commerce startup OfficePunk. Sebastian expertly combines the corporate and startup worlds.