Sebastian Herzog is Co-CEO at Axel Springer hy GmbH and leads all Business Building Teams. Before joining hy, he initiated, built and established the Lufthansa Innovation Hub as an independent GmbH in Berlin - a multiple award-winning corporate innovation unit. In his total 12 years at Deutsche Lufthansa, Sebastian previously worked in market and fleet strategy and as strategic assistant to the CEO. Sebastian is also the founder of an e-commerce startup and a crypto index, combining corporate experience with startup spirit. He is also a speaker and panelist at leading events on transformation and innovation.