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We excel in digitalization

Transforming new technologies and business models into entrepreneurial success is the challenge of our time. We are leading specialists in digital transformation. Our experts guide you through cultural change, strategy development, and implementation. On the following pages you will find an overview of our services.

We shape digitalization

We are an affiliate of Axel Springer SE, a company that has achieved digital transformation with unprecedented success. Axel Springer has been a pioneer of change for more than two decades. Four fifths of the operating profit is digital. The lion’s share of this profit stems from business models that are disruptive to Axel Springer’s original core business.

Thought and opinion leaders

hy employs Germany’s leading experts in digital transformation. Christoph Keese, Managing Partner at hy, pictured on the right in conversation with journalist Peter Turi. As Executive Vice President, Keese has played a key role in driving Axel Springer’s digitalization. He is the author of several bestsellers on the subject, namely:

Silicon Valley – What’s coming to us from the world’s most powerful valley (2014), Silicon Germany – How we’re creating digital transformation (2016), and Disrupt Yourself – The adventure of reinventing yourself in the digital world (2018).

Christoph Keese heads a remarkable team of experts, each of whom is a thought and opinion leader in their domain.

Strategy, implementation, and cultural change

There are three primary components to any digital transformation. First: precise design of the strategy based on all available data. Secondly: precise implementation of the strategy by skillfully founding new companies, entering into partnerships, and making targeted investments in innovation.

Third: successful change of corporate culture.

At hy, we support you in all three areas. From our experience with Axel Springer and from the cooperation with dozens of customers from numerous industries, we have derived the most effective methods.

Networks are the largest markets

Today, seven of the ten most valuable companies in the world are Internet-based. Digital markets are the most promising fields of the present. Your company can successfully expand into the Internet. We are at home on the net. We know the thought patterns, rules, recipes for success, methods, leadership models, and organisational forms. Take advantage of our expertise for your economic success.

Successful transformation is possible

Amazon, Apple, Google, and Facebook may have won the first round of digitalization, but Europe’s companies have just as much potential to win the next rounds. Expertise in production is a key competence in the new wave of digitization. At hy, we know from our own experience the methods that lead to success. Access this knowledge and avoid taking unnecessary detours.

An exceptional combination of talents

Diversity thrives in digitalization. Multifaceted networks have the greatest advantage. Our team is strong because it comes from different sectors. Among them are leaders of the digital transformation at Axel Springer and other corporations, but also successful founders, management consultants, technologists, strategists, and analysts. We translate between industries. We understand and speak the languages of established companies and startups.

We are entrepreneurs like you

Just like our customers, we are a team of entrepreneurs and work tirelessly to achieve tangible success. Dr. John Lange, who helped build Axel Springer’s successful digital portfolio as CFO, today supports hy’s clients in venturing and investing. We measure ourselves by the concrete results of our work and only develop projects for customers that we consider to be so promising, that we would participate in their business ourselves.

Our company – Axel Springer hy GmbH – is owned 35 percent by the management and the founders. Our share enables us to think and act as entrepreneurs. The rest is held by Axel Springer.

Strong mix of competencies

Complementing our strength, our team is backed by Axel Springer, KPMG, and Egon Zehnder as strategic partners. Digital transformation always touches on tax, regulatory, and valuation issues. KPMG experts join such cases. Many projects require a realignment of the organization. Egon Zehnder provides support in filling key positions and in shaping culture or organizational structure. Our clients have one primary contact person and receive updates from a single source. However, there are always three strong partners behind them: Axel Springer, KPMG, and Egon Zehnder.

What we can do for you

We offer a wide range of specialized products developed to precisely handle individual digitalization tasks. All services are individually adapted to your needs. We go by “no such thing as an unhappy customer.”

Analyzing innovations

We interpret the booming global startup scene as an indicator for future markets. Two scarce resources are constantly being redistributed: talent and capital. Where both are concentrated, notable innovations emerge. Those who can recognize early success cases have a competitive advantage. Detailed analysis reveals changes in value chains and innovative business models. Our products are based on systematic analysis of the global tech ecosystem. We use our global network to your advantage. Our in-house software and evaluation of relevant databases support our analysts in their work. We are convinced that “data beats opinion,” which we apply to our strategy.

Connecting with the ecosystem

No presentation, however good, will be able to surpass your own experience. For this reason, we always invite relevant experts to the table: innovators, founders, managers, and investors. Through exchange, our clients learn what works best in practice. We introduce you to the best minds in digitalization. No one can know everything, but the right network comes close to it. We help with the heavy lifting. Our programs are individually tailored to fit your needs.

Identifying and seizing opportunities

Every strategy becomes more successful if hypotheses are made and systematically tested in the market. All startups work according to the concepts of Minimum Viable Product and Validation. We help our clients to develop these methods for themselves. In addition, we are experts in the internal organization of innovation. We help companies to position themselves in a way that keeps them ahead. A team of experienced investment experts will also support you in developing and implementing venturing strategies.

What our clients have achieved

With our support, our customers have achieved a comprehensive understanding of the technology ecosystem, to say the least. Their innovative strength and awareness for change continues to develop. Together, we have constructively changed corporate culture, accelerated key decisions, established innovation hubs, investment units, and digital teams. We have launched a multitude of international startup programs, while developing and implementing. investment strategies. We have launched new digital products, then increased their growth and secured their future viability.

Stay in the loop with our podcasts

Two weekly podcasts offer valuable insights into the practice of digitalization. Every Friday, Christoph Keese publishes an episode of the hy Podcast. He discusses and offers an overview of all aspects related to digitalization. Interesting studio guests, ranging from top managers to startup newbies, are regularly invited to share their experiences. Every Monday, there is a new episode of Jasmine Werner’s podcast Workaround. It is dedicated to the digital influences on our working world – ideal for all those working in human resources or simply interested in the future of their own work.

Opportunities for extraordinary people

Extraordinary people need equally extraordinary environments. At hy, mediocrity and boredom are left far behind. We believe in transparency, participation, team spirit, freedom of design, passion, and performance. We offer a good salary, a climate that promotes your skills, and a highly motivated team. Many of us are in our mid-thirties with considerable professional experience. We know how demanding it is to reconcile career, family, and friends. As a company, we help you keep a personal balance. If you would like, you can acquire shares in the company and participate in its success. We have various interesting vacancies, which are detailed here.

We look forward to hearing from you

How to reach us:
kontakt@hy.co or
+49 30 25 91 78150
Axel Springer hy GmbH
Axel-Springer-Strasse 65
10888 Berlin

Markgrafenstrasse 12-14
10969 Berlin