Impact over Slides: We Develop Strategies and Put Them into Action

Business success today depends less on how deeply problems are analyzed — and more on how quickly new solutions are implemented. In a market shaped by AI and global connectivity, operating under constant pressure, knowledge alone is no longer a competitive advantage. What’s needed aren’t theoretical concepts, but partners who help build instead of just observe.

With experience as entrepreneurs and leaders ourselves, we know what it feels like to make real business decisions. Working as true partners at eye level, this is how solutions emerge — not designed on paper, but proven in the real world.

The goal: a new kind of consulting. Entrepreneurial action on behalf of our clients.

Our impact:
8 Years. 275+ Clients. 600+ Projects.


Pricing Opportunity Roadmap for an E-Commerce Marketing Solution

By developing a prioritized pricing roadmap, a MarTech provider was able to unlock untapped potential within its existing customer base, initiate strategic growth initiatives, and achieve a double-digit percentage increase in revenue.

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Pricing Strategy for a Global Online Language Learning Platform

By developing a data-driven pricing strategy, Lingoda identified its monetization potential and created a roadmap for global price optimization.

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Strategic Transformation at kgs: Migration to a SaaS Model

By introducing a new pricing logic and tailored migration strategies, kgs successfully transitioned from perpetual licenses to a component-based subscription model—significantly accelerating ARR growth.

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Pricing Opportunity Check for an IT Services Group

Through a comprehensive data and competitive analysis and the targeted identification of pricing opportunities, the Communardo Group derived prioritized initiatives to strengthen its market position and optimize its pricing.

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Building of a mattress recycling venture for NEVEON

NEVEON planned to enter the emerging recycling market for foam mattresses. After thorough market potential analysis and ideation, we validated the concept of a mattress recycling concept and developed it to market readiness. In addition to testing and launching a B2C website to gain valuable (customer) insights, we also supported our customer in establishing a network of recycling centers, waste sorting facilities and mattress brands.

RESULTS

NEVEON managed to acquire BASF as a partner and works on acquiring more B2B partners to further scale in 2022. Currently, a pilot for a mattress recycling service is running in Berlin under the name remattress.

Setup of operations and operating model for Chinese subsidiary

Zencargo is an international player in the freight forwarding business. Zencargo is headquartered in London, UK, and has recently completed a Series-B funding of $42 million. Zencargo is planning to use the funding to open various offices abroad, e.g., in the Netherlands, the US and China. The company approached hy for support in building and setting up of Zencargo’s operations in China. 

RESULTS

hy helped Zencargo to build its operations through a wholly owned foreign subsidiary in Shenzhen, China. This included the establishment of a turnkey office space including all relevant infrastructure and the initial operational setup for the new chinese entity.

Validation of an “Equipment as a Service” business model for laser cutting machines

With its TruLaserCenter 7030, the machine tool manufacturer Trumpf was planning a “pay per part” offer in the sheet metal cutting market. We validated the idea with Trumpf’s customers in the context of a digital prototype, checked the technical feasibility and designed the business model and subsequently accompanied the joint venture negotiations between Trumpf and Munich Re on Trumpf’s side.

RESULTS

Implementation as proposed by hy. Trumpf cooperates with Relayr and Munich Re to bring the pay-per-part sales model to the market nationwide.

Analysis of possible disruption risks and strategic growth options of the HCS Group

We analysed the changes along all value chains of the HCS Group, identified fundamental market changes and derived possible corruption risks and seven concrete business opportunities for HCS.

RESULTS

Conversion of the results into a “Digital Growth Story” for the PE owner with subsequent validation and implementation of the identified topics, e.g. the B2C market entry in the USA with an online offer for racing fuel

Development of the digital growth strategy for CeramTec

We supported CeramTec, a leading supplier of advanced technical ceramics, in developing its digital growth strategy. Based on an analysis of change vectors in CeramTec’s extended market environment, we identified the six most relevant innovation areas. Within these innovation areas and based on CeramTec’s strengths, we developed nine growth opportunities. The prioritized opportunities were implemented directly after the project with the further support of hy.

RESULTS

Development of the overall digital growth strategy and elaboration of nine growth opportunities, of which two with direct impact on sales were directly implemented with our support.

Concept, validation and development of Goodstuff Ventures – a launch pad for consumer electronics products

hy supported Hoyer, an importer of consumer electronics, in setting up and continuously developing a launchpad for inventors of consumer electronics. The idea identified with hy in an earlier strategy project was concretised and validated. The concept included the scope of the partner offer, the market launch strategy and the structure of the launchpad. Subsequently, hy helped to recruit key people, was responsible for the deal flow and continuously developed Goodstuff Ventures.

RESULTS

Entrepreneurial development of the venture hub including foundation, setup, hiring of key roles, implementation of a launch event, screening of 100+ applications and negotiation of two concrete term sheets in the first months.

Implementation of a digital B2B marketplace for painting supplies 

After validating the concept of a B2B marketplace for painters’ supplies, we worked with Dörken to develop it to market maturity. In addition to drawing up the product specification and a product roadmap, we supported Dörken in the selection of technical service providers and in the areas of marketing, partner acquisition and strategic business development. We also filled key positions for the new venture in an active hiring process.

RESULTS

From the rough idea and validation on the market to the launch of the platform in just seven months.

Analysis of disruption risks and development of strategic growth opportunities for the international media business

The international media business is of high strategic importance for Axel Springer. In order to anticipate potential disruption risks, we analysed market shifts in the extended environment of the relevant portfolio companies. Based on the core strengths, we then developed growth opportunities for the individual assets to supplement the previous value enhancement plan with attractive alternatives.

RESULTS

Creation of an enhanced understanding of potential disruption risks for the portfolio companies. Development and quantification of ten alternative growth opportunities.