As a Senior Consultant at hy, Nele advises clients on the development of modern monetization and go-to-market strategies. Before joining hy, she gained practical experience in creative and media agencies, in the marketing department at Carlsberg Group and helped the delivery scale-up flaschenpost to develop the retail media sector and private labels. Nele studied Business Administration and Economics in Hamburg and Bangkok (Thailand), and holds a Master’s degree in Management from Nova School of Business and Economics in Lisbon (Portugal).