Daring to think outside the box

What do you want to move in 2021?

For me personally, I’d like to be even more active in the intersection between technology and business modelling. I view staying curious about new technologies and the potential they contain as an essential basis for understanding how they can be applied and the possible business models that can emerge from this. What does this require? Of course, a slick presentation helps us channel our knowledge and perceptions, but it’s much more important to think outside the box (or to look over the side of the plate, as we say in German), to scrutinise hypotheses, to question our own ideas or let them be examined by others.

Thinking outside the box means being an active networker – not just somebody who profits from other people’s know-how but someone who contributes actively to collective knowledge outcomes. And what does this mean for my work at hy? My motivation is for my clients to view me (and thus hy as well) as a partner who doesn’t just map out ideas but also supports the putting into practice of these ideas once they’ve been worked out. I also want to keep challenging ideas and pointing out when it may not have been the best decision to veer from a particular path.

Prospects 2021

  • The development of digital and highly client-centred business models will move ahead even more in the field of B2B
  • New technologies like functional surfaces, quantum sensing and smart implants will create foundations for new business models
  • Further investment in acquisition of offline customers in the digital world, and also for digital products

Danny Krautz

As Vice President at hy, Dr. Danny Krautz is responsible for developing innovation concepts, technology and business strategies to accelerate new business opportunities. Previously, he was Chief of Staff and Interims General Manager to MuLight Technology GmbH in Berlin and Shanghai. Danny gained additional experience as Senior Venture Manager at CARL ZEISS, at Berlin Partner for Business and Technology GmbH, at Fraunhofer, and at Merck Chemicals in the UK. He studied Electrical Engineering in Stuttgart, Information Technologies in Barcelona and holds a Doctorate in Electronic Engineering from the University in Wuppertal. Recently, he finished an executive course in Finance at the London School of Economics in London, UK.  He is initiator and former board member of the Innovation Network for Advanced Materials (INAM) in Berlin.