New, disruptive solutions are the key to future growth
What do you want to move in 2021?
Accepting these determines success or failure
The Corona pandemic has laid bare and accelerated global and systemic problems across all sectors, and also in the machine tool industry. At TRUMPF, we’ve realised that our clients’ demands and expenditure patterns are changing. This tendency has become more pronounced as a result of Covid-19. These conditions are all making inevitable the need for new solutions and a radical shake-up of our business models.
Our strategic partnership with Munich Re is just such a step into the future. It marks a fundamental revolution in the classic principle of investment spending. By using the “pay per part” approach, also known as the Equipment as a Service (EaaS) model, customers don’t buy our whole laser-cutting machines but pay for each produced and fault-free component. Purchase and financing of the machine is taken over by Munich Re so that the machine no longer represents a large capital expenditure for our clients but counts solely as operating costs. This enables our clients to manufacture products steadily and consistently, with the help of the most up-to-date technology and the highest efficiency, as well as to adapt and adjust flexibly to a changing market landscape.
For example, the transition to e-transportation with the EaaS model offers huge opportunities for the industry. “Electro-mobility” benefits from the possibilities for production processes to adapt flexibly in sheet-metal treatment, as the technology is still undergoing constant shifts.
In dynamic times like these, setting up and putting in place new business models and ecosystems is only feasible with partners. So we’re working, for instance, together with Bosch and Siemens on further developing automated systems for our machines and, with omlox, we’ve introduced the world’s first interoperable localisation system for the industry.
We’ll continue to pursue this approach in 2021, building up the collaborative development of XaaS (Anything as a Service) offerings together with new and existing partners. The shifting of responsibility for certain value-added tasks triggers high levels of motivation on the part of supplier and user in every phase of the product life cycle and thus becomes a success factor for everyone.
- New business models like Equipment as a Service
- New technologies fur the world of e-transportation
- Working with partners in ecosystems