Dr. Frederic Altfeld is Engagement Manager at hy, where he supports our clients in understanding the opportunities and risks of digitalization and in deriving implications for corporate strategy. Prior to joining hy, Frederic worked as a strategy consultant for A.T. Kearney, helping clients in developing and implementing strategic initiatives. He gained further experience at Roland Berger, Horváth&Partners and in the strategic planning department at Vodafone. Frederic studied Business Administration at the University of Münster and holds a Doctorate in International and Strategic Management from ESCP Europe in Berlin.
As a working student in Business Operations Bastian supports us in making our work at hy more agile and efficient. Besides his work at hy, he is currently studying technology and innovation management for his master’s degree. He previously completed his studies in the field of human and economic sciences at the University of Potsdam. Furthermore, Bastian has already gained professional experience in the field of corporate development at the Berlin Internet startup Uberall.
Talent wins games, but teamwork and intelligence wins championships. - Michael Jordan
As Principal at hy, Henning Daut advises clients in the successful development and implementation of ideas. Before joining hy, Henning was the Managing Director of Futury and established Germany’s leading ecosystem for sustainable innovation and venturing projects. Prior, he was responsible for Rhön-Klinikum’s corporate venture capital fund investing in medical technology in Israel. At C3 Creative Code and Content, he lead the digital product and business development team and worked with companies like e.g., Porsche, Volkswagen, Airbus, Tchibo, and Vitra. Furthermore, he gained extensive experience as a startup founder and venture architect at Axel Springer SE. Henning studied management and business law at the EBS Oestrich-Winkel and finance at the University of Iowa.
My ultimate goal is to work with our customers to bridge the gap between great ideas and entrepreneurial excellence to realize business opportunities and accelerate innovation.
Strategic Assistant to the CEO
Dr. Katharina de Biasi is Strategic Assistant to the CEO at hy. After her studies in Germany and the US, Katharina started her professional career within the Berlin startup ecosystem. She took on leading roles in both B2B and B2C sales and marketing in two early-stage ventures before deciding to pursue another degree. She graduated with honors with a PhD from HHL Leipzig Graduate School of Management. Before joining hy, she worked in a boutique consultancy focused on cultural change and transformation.
Man cannot discover new oceans unless he has the courage to lose sight of the shore. - André Gide
Hannah is a working student in the hy Technologies division. She supports our product development and product testing. After completing her bachelor’s degree in technical communication in mechanical engineering at RWTH Aachen University, she is now studying human factors engineering at TU Berlin. Hannah has gained experience in sales and product management in various startups in Berlin.
How many opportunities do we have to dramatically improve people’s lives just by doing our job a little better? - Steve Krug
Marion is an Executive Assistant at hy. She juggles administrative pins, keeping the managerial team informed and organized. She has several years of experience as a Management Assistant in various industries. During her training in hotel management, she developed a pronounced service mentality. In addition, she has a keen sense of kindling problems and addresses them before the fire spreads. A Bachelor in Professional of Business (CCI) completes her profile.
Excellence is a state of mind.
Sebastian Herzog is Partner at hy and helps medium-sized companies and large corporations with their successful transformation and the development of their own digital units and innovation hubs. Previously, he initiated the establishment of the Lufthansa Innovation Hub as an independent limited liability company in Berlin, named Germany’s best lab by the magazine Capital. Previously, as Assistant to the CEO in Lufthansa’s Strategy unit, Sebastian drove numerous internal innovation initiatives. In addition, he founded the e-commerce startup OfficePunk. Sebastian expertly combines the corporate and startup worlds.
In an increasingly evolving world, companies must learn to hedge their commercial and strategic risks to position themselves successfully for the long term. My role is to help.
Sebastian has been responsible for Finance at hy since September 2017. He holds a Master of Science in Finance and Accounting from HHL Leipzig Graduate School of Management. After his studies, he first completed a Finance Traineeship at Axel Springer. He then gathered experience as a Financial Analyst at Axel Springer Digital Ventures, where he worked on M&A projects and operational controlling.
My aim is to manage a reliable, trustworthy financial division that provides the basis for sound entrepreneurial decisions and creates structures for future growth.
Jr. Software Developer
Rajat is Jr. Software Developer in the hy Technologies team. As a data engineer, he ensures that the data pipeline is always filled and processed and develops back-end data analysis components for our internal tools and SaaS products. He completed his Bachelor’s degree in Computer Science in Chandigarh, India. For his Master in Computer Science he moved to Darmstadt and supported several startups such as About you.
The goal is to turn data into information and information into insight. – Carly Fiorina
As Engagement Manager at hy, Thorsten Kud supports clients in the conception, validation and implementation of digital business models. Thorsten graduated in mathematics at the TU Munich and founded München on the Rocks, his first start-up during his studies. After a successful exit, he worked as a strategy consultant for The Boston Consulting Group (BCG), where he advised international financial groups. He was then responsible for the conception and implementation of a portfolio company at FinLeap, a company builder for FinTech. Most recently, he set up the product and development department for qiibee, a blockchain startup.
We can't solve problems by using the same kind of thinking we used when we created them. - Albert Einstein
Chief Executive Officer
Christoph Keese is Managing Partner and CEO of hy. Previously, he was Executive Vice President of Axel Springer SE, where he was instrumental in driving digitization forward. The economist and journalist was Editor-in-Chief of Financial Times Deutschland, Welt am Sonntag and Welt Online before joining the management of the publishing house. As an author, he has written five books: Rettet den Kapitalismus, Verantwortung jetzt, Silicon Valley, Silicon Germany, and Disrupt Yourself. He is one of Germany’s best-known digital experts and a much sought-after speaker.
Almost all disruptors in the world have never worked in the industries that attack them. But you can get ahead of them and disrupt them yourself before it's too late. We help our clients do just that.
As Principal at hy, Dr. Danny Krautz is responsible for developing innovation concepts, technology and business strategies to accelerate new business opportunities. Previously, he was Chief of Staff and Interims General Manager to MuLight Technology GmbH in Berlin and Shanghai. Danny gained additional experience as Senior Venture Manager at CARL ZEISS, at Berlin Partner for Business and Technology GmbH, at Fraunhofer, and at Merck Chemicals in the UK. He studied Electrical Engineering in Stuttgart, Information Technologies in Barcelona and holds a Doctorate in Electronic Engineering from the University in Wuppertal. Recently, he finished an executive course in Finance at the London School of Economics in London, UK. He is initiator and former board member of the Innovation Network for Advanced Materials (INAM) in Berlin.
Innovation is to question the status-quo continuously and not only to accept but to welcome challenges.
Hoai is a Consultant at hy and supports our clients in identifying, developing and implementing new digital business models. Prior to joining hy, Hoai worked as a strategy consultant at Roland Berger, where he advised clients across different industries on their digital transformation. In addition, he gained hands-on experience in building digital products during his time as a product manager at a logistics startup. Hoai studied Business Administration at the Goethe University Frankfurt and holds a Master’s degree in Management and Information Systems from the University of Mannheim.
The grass is always greener where you water it.
As a working student in consulting, Armin Mesgaran supports our clients with the development of strategies and the validation and realization of business opportunities. Before joining hy, he gained experience at Lufthansa Group and at Strategic Inhouse Consulting at SAP. As Head of INFINITY Deutschland e.V. he scales a nationwide student initiative, focusing on social entrepreneurship and sustainability. Armin holds a B.Sc. degree from the University of Mannheim and currently pursues his M.Sc. at Copenhagen Business School.
As you start to walk on the way, the way appears – Rumi
As Junior Consultant at hy, Lukas supports our clients in understanding relevant trends in their broader market environment and in building sustainable digital activities. Before joining hy, he worked, amongst others, as an Investment Analyst at a Venture Capital fund and in forensic risk consulting at KPMG. Lukas holds a Master of Science in International Management from Nova School of Business and Economics in Lisbon and a Bachelor of Science form the Vienna University of Economics and Business. In addition, he gained further international experience through studies in Singapore and London as well as voluntary work in Peru.
I want to use visible trends and patterns in the market to develop new digital business models and strategies together with the client.
Klaudia Nörenberg is Consultant at hy and advises our clients on the development and implementation of digital products and services. Before joining hy, Klaudia worked at Early Metrics, where she connected corporate clients from various industries with startups and supported investment decisions and strategic partnerships. Prior to that, she was a business analyst in the Supply Planning & Analytics department at Zalando. Klaudia earned her Bachelor’s degree from Humboldt University of Berlin and holds a Master of Science in Economics and Business Administration from Copenhagen Business School.
I want to help our clients identify and seize the opportunities posed by new technologies and digital business models.
Greta Patschke is working for hy in the office management.
After graduating from the Waldorf School in Potsdam, she moved to Berlin, where she completed her degree in Scandinavian Studies and Business Administration at the Humboldt University. During her studies she worked in a law firm where she gained first insights into the office management. After graduation she joined hy, where she now supports the team with drive and fun at work.
The pessimist sees the difficulty in every opportunity. An optimist sees the opportunities in every difficulty. - Winston Churchill
Zoryna is a working student at hy in the field of Sales Operations. Her professional career began at the Berlin agency for electric mobility. There she supported the Last Mile Delivery Solution Startups in business model development. She then worked at Vattenfall E-Mobility and VW Commercial Vehicles on product development and the introduction of a new subscription business model. In addition to her work at hy, she is studying Innovation Management at the TU Berlin for her Master’s degree.
In the middle of every difficulty lies opportunity. – Albert Einstein
As Principal at hy, Julia Pingsmann supports clients in the conception, validation and implementation of digital business models as well as setting up new innovation units. Prior to hy, Julia build as a Senior Manager incubation programs at Deutsche Telekom and Bosch. As a founder of her own startup, she gained relevant experience in validating opportunities and building business models. Julia has a strong background in consulting with focus on innovation, e.g. working for Capgemini Invent. She studied Information Management in Stuttgart.
The future cannot be predicted, but futures can be invented. - Dennis Gabor
As a working student, Hannah is supporting the Marketing & Communication department at hy, especially in the field of content creation and social media. She is studying Journalism and Communications as well as Theatre Sciences at the Freie Universität Berlin. Previously, she worked as a team assistant in project management and content creation for the creative agency POPULAR. She also worked as a working student in the editorial staff at NDR Fernsehen and supported a Berlin start-up in the field of influencer marketing and product strategy.
A problem is half solved when it is clearly stated. - John Dewey
Otto Reygers is Junior Consultant at hy and supports our customers in evaluating innovations and start-ups and making them applicable. Prior to hy, Otto was an Entrepreneur in Residence at Hannover Leasing, where he built a real estate crowdfunding platform, and an Investment Analyst at Rheingau Founders and Earlybird VC. Otto also founded the start-up KRAGÜ, with which he won the Young Enterprise Competition. He holds a Bachelor in International Business Administration from WHU Vallendar.
René Schäfer is Engagement Manager at hy and supports clients in understanding and analysing the drivers of change, making deductions for their own market environment. He focuses on the fundamentals of Internet economics, platform-based business models, and the impact of future technologies. Previously, he founded Hypermorgen, a strategic foresight consulting firm that provides clients with empirical research, model analysis, and communication strategies on long-term, future issues. History and Philosophy of Science and Technology in Frankfurt am Main and Futures Research in Berlin.
In times of digital volatility, uncertainty, complexity, and ambiguity, a clear stance is imperative.
As Engagement Manager at hy, Tilman Schäfer advises clients in the successful development and implementation of ideas. Tilman completed his management studies at HHL in Leipzig before joining HitFox Group in Berlin, a company builder and venture capital investor for AdTech (HitFox), FinTech (FinLeap) and Digital Health (Heartbeat Labs). He was significantly involved in the development of the digital health platform Heartbeat Labs, helped existing portfolio companies grow, managed the investment deal flow and developed new companies. Most recently, he was project lead for the Fernarzt.com venture.
Dr. Franz Simon is Strategic Assistant to the CEO at hy. Previously, he was responsible for strategic initiatives at Audi AG with the aim of promoting cooperation with startups. Franz studied Industrial Engineering in Erlangen, Zurich, Lausanne, and Melbourne. He earned his Doctorate in Corporate Entrepreneurship in the Netherlands.
I aim to help companies remain relevant in the future.
Ann-Kristin Schlüschen is Senior Manager Communications at hy and consults companies in the conception and implementation of communication strategies, as well as the development of strong brands and processes for their sustainable management. Previously she was Director Communications of the design and digital agency Edenspiekermann, where she was responsible for the strategic reorganisation of all agency communications. She studied journalism and communication sciences at the Free University of Berlin. Afterwards she worked for several years in account management and consulting at Nordsonne Identity, where she advised companies on digitization projects. She then moved to Startup Salonmeister (now Treatwell), where she built up marketing and B2B communication for the platform.
The best way to predict the future is to create it. - Abraham Lincoln
As a Consultant at hy, Cord Schmidt advises our clients on the development and implementation of digital business models. Cord studied cultural sciences, business administration and economics at Zeppelin University in Friedrichshafen. He focused on entrepreneurship, strategic management and the social and cultural impact of technological innovations. After gaining experience in the media and film industry, Cord founded the digital consultancy HelgaGoldschmied. HelgaGoldschmied supports companies in the implementation and automation of e-commerce strategies in the European market.
What will decide our fate is our ability to innovate. - Roman Herzog
Christoph Schwienheer is responsible for implementing the right technology in supporting and organizing research processes. He studied Computer Science and Philosophy at the University of Hamburg. For 15 years, Christoph worked as an independent Software Developer and Consultant for international companies, start-ups, and agencies. He relies on natural language processing, artificial intelligence, and big data analytics to scale knowledge. Furthermore, he is co-founder of the market intelligence startup 12K in Berlin.
Technology to support highly qualified employees is the key to efficient and fun processes, which subsequently contribute to inspiring customers with excellent results.
Friedemann Seith is Senior Consultant at hy. Friedemann received his Bachelor’s degree from the Technical University of Munich and his Master’s degree in Management from the HHL Leipzig Graduate School of Management. At the same time, he gained experience in top management consulting, start-ups and corporates. After graduating in 2014, he worked for HitFox in Berlin and San Francisco. He then spent three years building his own D2C start-up in the beauty sector before joining hy in 2020.
Doctors say he’s got a 50-50 chance of living, though there’s only a 10% chance of that.
Senior Vice President
Prof. Dr. Remigiusz Smolinski is Senior Vice President at hy. As a recognized expert in innovation and digitization, he supports our customers in developing and implementing growth strategies. In his projects he combines modern scientific approaches, practical expertise and experience from several industries with pragmatism and efficiency in their implementation. He has published numerous professional articles and books and teaches at the best business schools worldwide.
My passion is to solve complex customer problems and thus generate growth through innovation.
As Engagement Manager at hy, Martin Spindler supports clients in strategic questions of digitalization. He has extensive start-up experience, most recently as Founder of a strategy consulting network focused on how the Internet of Things impacts business models, product architectures, and business strategy. Martin understands how to identify scope for change and structural market changes. He studied Political Science, Economics, and Islamic Studies at the University of Heidelberg.
We tend to overestimate the impact of technology in the short-term and underestimate it in the long-term. (Roy Amara)
David is a Consultant at Axel Springer Hy and focuses on developing strategic growth opportunities through digital business models. David started his professional career at Plug and Play Tech Center, where he gained experience in venture capital and business development, participated in several early-stage investments and engaged corporate clients through B2B sales. Before that, he worked in technology-focused investment banking at GP Bullhound and goetzpartners, as well as in marketing and sales in a startup and corporate environment. He holds a Master’s degree in business administration from LMU Munich and has studied abroad in the U.S. and Great Britain.
“The biggest risk is not taking any risk” - Mark Zuckerberg
Senior Vice President
Dr. Jan Tewes Thede is Senior Vice President at hy and supports our clients in the development of digital growth strategies. Prior to hy, he co-founded 12K, a market intelligence startup based in Berlin. Previously, he was responsible for market research for the WELT Group. He has advised a number of recognized companies, namely Coca-Cola, Siemens, and Google on innovation topics in Berlin and Beijing. At all stages of his career, the Mathematician and Doctor of Economics was occupied with helping companies anticipate and benefit from digital transformation processes.
We decode change to develop strategies for tomorrow's markets.
Sales & Marketing
Dr. Sebastian Voigt is Senior Vice President at hy and responsible for business development, sales, marketing and communication. Sebastian studied Business Administration and Computer Science. He completed his PhD at the TU Darmstadt on monetization strategies for digital marketplaces. Sebastian has been developing profitable digital business models for short of 15 years. He worked as Director for Simon-Kucher & Partners, an international consultancy, and lead the Business Development team in Axel Springer’s investment holding. He also held operative leadership positions at Bertelsmann and ProSiebenSat1. Sebastian is the first contact person for hy’s clients with regard to identifying and successfully implementing growth opportunities within digital transformation.
Thanks to the economies of scale of the Internet, today's entrepreneurs can build digital platforms that clearly outshine the profitability of their core business. The time is now!
Steffen Vollmerding is Vice President at hy and supports our clients in the validation and development of new business areas. Before joining hy, he was the Managing Director of Pkw.de, one of the largest online automobile exchanges in Germany. Prior to that, he founded his own eCommerce business, was involved in founding the zeotap Customer Intelligence Platform and was a driving force in building Vodafone’s global Data Analytics Unit. Steffen holds a Bachelor’s degree from the Jacobs University Bremen and a Master’s degree from the University of Oxford.
Together with our clients, I want to build up new digital activities in an entrepreneurial manner and quickly generate customer-centric solutions, based on market feedback.
As Consultant at hy, Nikoline von Nieding supports our clients in designing, validating and implementing digital business models and strategic initiatives. Prior to joining hy, she gained first work experience at Bertelsmann and Axel Springer as well as at the app developer Fox & Sheep. In addition, she was responsible for the introduction of a new subscription business model in the digital education sector at the HABA Digitalwerkstatt. She studied Business Administration at the University of St. Gallen and holds a Master of Science in Philosophy from the London School of Economics and Political Science (LSE).
A advantage in life is given to those who already act where the others first talk. - J.F. Kennedy
Therese von Sydow is Consultant at hy and helps our clients develop digital products and strategies through collaborative formats between startups, digital professionals and established organizations. Prior to that, she completed the Management Trainee Program at Axel Springer, managed cooperation business at the BILD Group and supported the development and implementation of Merck’s international product strategy for neurology in Geneva. Therese studied Business Administration at the University of Göttingen and holds an MSc. in Business & Development Studies from Copenhagen Business School and Tel Aviv University.
Understanding is the first step to implementation.
People & Culture
Liane already developed the hy team and the HR department in 2017. Since 2019 she has been a permanent member of the team and is responsible for the People & Culture division. Prior to that, she held various positions at Axel Springer, among others in Leadership & Executive Development and Talent Acquisition. After studying business administration at the DHBW Karlsruhe, she first worked for ADAC and later for four years with Egon Zehnder in the Consumer and Technology Practice Group.
For sustainable corporate growth, it is extremely important to build and develop a qualified team that supports and complements each other. This team is the basic foundation of the organisation.
As Senior Consultant at hy, Florian Wiesböck supports our clients in understanding trends between technologies and new business models. Prior to joining hy, Florian worked as a Consultant at BearingPoint, where he supported clients from various industries on technological and organizational issues related to digital transformation. In previous roles, he was occupied with various facets of digitalization, such as cyber security and data analytics. Florian holds a Master of Public Policy from the Hertie School of Governance in Berlin and a Bachelor of Political Science and Economics from LMU in Munich.
Specialist People & Culture
As People & Culture Specialist, Cara is responsible for the entire recruiting process at hy and ensures a positive candidate experience. Together with the entire People & Culture team, she is continuously working on innovative HR concepts, especially with the focus on culture and advanced training of consultants. Previously, she worked in the HR Learning & Development department at Munich RE, where she was responsible for personnel development. Cara completed her Bachelor of Economics and Social Sciences (specializing in Organization and Strategy & Data) at the Vienna University of Economics and Business Administration and spent a semester abroad at ESADE in Barcelona.